Marketing channel performance is evaluated based on the operational components of ________
A) customer reach, operating efficiency, and service quality
B) customer value, sales revenues, and profitability
C) return on sales, brand image, and sales margin
D) product quality, product assortment, and product form
E) product costs, branding strategy, and customer loyalty
Ans: A) customer reach, operating efficiency, and service quality
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One form of probability sampling is known as ________ sampling, in which the population is divided into subgroups, each of which may represent the entire population
A) simple random B) systematic C) cluster D) stratified E) convenient skip
A typical involves changing some aspect the firm's internal corporate governance, such as the structure or composition of a firm's board of directors
a. proxy contest b. shareholder-initiated proposal c. initiation procedure d. takeover contest