Which of the following are examples of subgroups?
a. Jews, Christians, and Muslims.
b. Youth gangs, prostitutes, and drug addicts.
c. Senior citizens, teenagers, and babies.
d. Latin Americans, African Americans, and Asian Americans.
B
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The trend analysis report of Doppler, Inc is given below (in millions)
2018 2017 2016 2015 2014 Net income $700 $607 $456 $403 $401 Trend percentages 175% 151% 114% 100% 100% Which of the following is a correct conclusion from the above analysis? A) Net income for 2018 is 175% of that for 2014. B) Net income for 2017 is 151% of the previous year. C) Net income for 2017 decreased by 151% from 2016. D) Net income for 2018 increased by 175% from 2017.
Which of the following BEST describes sales promotion?
a. It is a publicity tool. b. It is more difficult to measure than advertising. c. It offers a short-term incentive to buy. d. It is a smaller percentage of the promotion budget than advertising.