Which of the following BEST describes sales promotion?
a. It is a publicity tool.
b. It is more difficult to measure than advertising.
c. It offers a short-term incentive to buy.
d. It is a smaller percentage of the promotion budget than advertising.
Ans: c. It offers a short-term incentive to buy.
Business
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Which statement about lawsuits is NOT correct?
A. The defendant commences the action with a complaint. B. A direct examination of a witness is followed by a cross-examination. C. Most lawsuits are settled before trial. D. If there is a jury, the jury determines questions of fact.
Business
________ ratios measure the efficiency with which assets are converted to sales or cash
A) Liquidity B) Activity C) Profitability D) Market E) Financing
Business