Which of the following customer relationship management applications provides analysis of customer data?

When GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli, which of the following was the key benefit of the online community?

A) Consumers did not have commercial interests or company affiliations. B) Democratization of innovation for lowest-common denominator solutions. C) Two-way information flow led to useful, hard-to-get customer information and insights. D) A point of contact for product recalls. E) One-way communication with customers.

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel

Indicate whether the statement is true or false