All of the following statements about survey designs are true, EXCEPT:
a. most surveys are designed to be descriptive or predictive.
b. descriptive surveys can be used to test hypotheses.
c. descriptive surveys can be used to collect attributes and behavioral data.
d. data collected using descriptive surveys can be turned into knowledge about people, objects or issues.
e. US census Bureau generally uses descriptive surveys to collect information on population.
Answer: b. descriptive surveys can be used to test hypotheses.
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A contract between the seller of real property and a licensee, whereby the seller agrees to pay the licensee a commission if he produces a "ready, willing, and able" buyer and the licensee agrees to use due diligence in procuring the buyer, is called:
A: A unilateral executory contract; B: A bilateral executory contract; C: A unilateral executed contract; D: A bilateral executed contract.
Brands that meet consumers' initial buying criteria are called the ________ set
A) total B) awareness C) consideration D) choice E) decision