A companys sales force program should follow directly from top management's business strategy

One challenge of using CRM is:

A) integrating data into customer relationship. B) knowing amount paid by consumers in different countries. C) understanding which customers are most valuable. D) assessing the use of credit cards for payment. E) knowing the use of laptop computers by customers.

One of the major sources of channel conflict is goal divergence

Indicate whether the statement is true or false