The view of mass media as central to the maintenance of society over time and the representation of shared beliefs is the ________ perspective.

A. ritual
B. micro-level
C. macro-level
D. transmissional

Answer: A

Communication & Mass Media

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At the monthly meeting of the Chamber of Commerce, a representative from a local tour bus company makes a presentation about the economic advantages of using her company's services for the visiting dignitaries

What kind of special-occasion speech is this? a. public-relations speech b. professional report c. keynote address d. ceremonial speech

Communication & Mass Media

According to the Impact / Profile box, “Ida B. Wells Uses Her Pen to Fight 19th­Century Racism,” which of the following is true about the ground­breaking journalist?

a. She was an African American woman who eventually owned the Memphis Free Speech and Headlight. b. She wrote about three African-American men who were jailed and killed, then later had her newspaper office ransacked. c. She was active in the women’s suffrage movement. d. All of these answers are correct.

Communication & Mass Media