According to the Impact / Profile box, “Ida B. Wells Uses Her Pen to Fight 19thCentury Racism,” which of the following is true about the groundbreaking journalist?
a. She was an African American woman who eventually owned the Memphis Free Speech and Headlight.
b. She wrote about three African-American men who were jailed and killed, then later had her newspaper office ransacked.
c. She was active in the women’s suffrage movement.
d. All of these answers are correct.
ANSWER: d
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Extravagant claims about one's product or organization are referred to as
A) advertising. B) public relations. C) flakking. D) puffery.
Answer the following statements true (T) or false (F)
1. Ad professionals need to be creative, not flexible. 2. It is better to not be well read, or else, your ideas may be stolen rather than inspired. 3. Creativity is more inspiration than strategy. 4. The basic principles for ad copywriting and news writing are essentially the same.