What are the two major steps we should take to act on customer complaints? Describe these
What will be an ideal response?
Act on complaints by:
• Feeling the customers "pain"–empathize with their feelings, take their problems seriously, address their needs
• Do all you can to resolve the problem. Promptly replace or repair a faulty product, apologize for rude behavior, find answers to their questions. Do what the customer requests if at all possible.
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What is the approximate standard deviation of returns if over the past 4 years, an investment returned 8.5%, -11.5%, -11.5%, and 14.0%?
a. 11.54% b. 8.70% c. 10.70% d. 9.70%
Profit rate tends to decrease over the life of the retained customer due to increased purchases, referrals, price premiums, and increased operating costs to service
Indicate whether the statement is true or false