Political ads, usually on TV, in which a candidate criticizes the opponent are called

A) slam ads.
B) moderate ads.
C) negative ads.
D) stonewalling ads.

Answer: C

Communication & Mass Media

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Your professor often goes off on tangents, talking about current events and stories about her weekend instead of discussing the content that is the focus of the day's lesson. Which conversational maxim does your professor violate?

A) quality B) relation C) quantity D) face-saving

Communication & Mass Media

The centerpiece of Coke's Open Happiness" campaign was

A) using social media to focus on the unity of humanity. B) highlighting Coke's bid for the World Cup. C) encouraging product trials by opinion leaders. D) using social media to outpace the recent Pepsi campaign. E) going global with new soda flavors.

Communication & Mass Media