The centerpiece of Coke's Open Happiness" campaign was
A) using social media to focus on the unity of humanity.
B) highlighting Coke's bid for the World Cup.
C) encouraging product trials by opinion leaders.
D) using social media to outpace the recent Pepsi campaign.
E) going global with new soda flavors.
Answer: A
Communication & Mass Media
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If television is considered a "ten-foot medium," a handheld mobile device such as a smart phone would be considered a __________ medium
Fill in the blank with correct word
Communication & Mass Media
Who is responsible for evaluating the reliability and credibility of supporting materials drawn from
Internet sources? A) the listeners B) the speaker C) the webmaster D) the author E) your teacher
Communication & Mass Media