As a result of Doha Round, _____ countries are entering into multilateral and bilateral trade agreements.

Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company

A) product licensing B) brand extensions C) brand architecture D) brand audits E) brand dilutions

A2Z Inc is a producer of a wide variety of consumer goods in Brazil. It has successfully captured a huge share of the domestic market and has been able to create a very strong brand. It is now considering a foray into foreign markets

Its board of directors decides to first try out some of its products in the neighboring country of Argentina. A2Z plans to eventually expand its presence in other countries, after they analyze the impact of their entry into the Argentine market. A2Z Inc is following a ________ approach. A) born global B) waterfall C) sprinkler D) franchisee E) shotgun