A2Z Inc is a producer of a wide variety of consumer goods in Brazil. It has successfully captured a huge share of the domestic market and has been able to create a very strong brand. It is now considering a foray into foreign markets
Its board of directors decides to first try out some of its products in the neighboring country of Argentina. A2Z plans to eventually expand its presence in other countries, after they analyze the impact of their entry into the Argentine market. A2Z Inc is following a ________ approach.
A) born global
B) waterfall
C) sprinkler
D) franchisee
E) shotgun
B
Business
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Discuss the first two levels of the environmental sustainability portfolio that pay off in the short term
What will be an ideal response?
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Dedicated machines ________
A) are ideal for short production runs B) produce a narrow range of products C) are very expensive to operate D) require high-skilled operators
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