Opportunistic buying is most commonly utilized by _____

a. full-line discount houses
b. off-price retailers
c. supermarkets
d. specialty stores

b

Business

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What is the first step in the advertising campaign decision process?

a. Make creative decisions. b. Develop advertising copy. c. Evaluate the campaign. d. Determine campaign objectives.

Business

The consistency index is

A) the average value of the consistency vector. B) CR/CI. C) RI/CR. D) (? - n ) / ( n - 1 ). E) None of the above

Business