What is the first step in the advertising campaign decision process?

a. Make creative decisions.
b. Develop advertising copy.
c. Evaluate the campaign.
d. Determine campaign objectives.

Ans: d. Determine campaign objectives.

Business

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Email messages should be limited to one topic because

a. some computers cannot display longer messages. b. an email message should not contain competing ideas. c. the recipient might forget to respond to multiple points discussed. d. messages with multiple topics take too long to type.

Business

To ensure accuracy of a Web address in a source list, copy and paste it from the browser's address box

Indicate whether the statement is true or false

Business