When constructing conjoint analysis stimuli, it is necessary to evaluate all possible combinations of levels of the attributes

Studying business ethics will not necessarily

A. help you recognize ethical issues. B. help you understand the importance of ethical decisions. C. inform you concerning the impact of the work group on ethical decisions. D. describe the ethical decision-making process. E. tell you what you ought to do.

The AIDA plan will work for direct as well as indirect message formats

Indicate whether the statement is true or false.