The AIDA plan will work for direct as well as indirect message formats
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: The AIDA model is tailor-made for using the indirect approach, allowing you to save your main idea for the action phase. However, it can also work with the direct approach, in which case you use your main idea as an attention-getter, build interest with your argument, create desire with your evidence, and emphasize your main idea in the action phase with the specific action you want your audience to take.
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When a firm issues debt instead of equity to finance a new project,
A) bondholders take on additional voting control as a result of their ownership of the debt instruments. B) shareholders share voting rights with bondholders. C) shareholders maintain voting control of the company but may face additional restrictive covenants found in the bond indenture. D) shareholders generally retain their rights to dividends owed before they are responsible for making newly contracted interest payments to bondholders.
A ________ is responsible for evaluating and recommending proposed long-term investments
A) financial analyst B) credit manager C) pension fund manager D) capital expenditures manager