By monitoring the blogosphere, companies hope to find ways to do what?
A) Increase recruitment efforts
B) Enhance policy discussion
C) Conduct market research
D) Improve crisis communications
E) Increase customer support
Answer: E
Explanation: E) Customer support blogs answer questions, offer tips and advice, and inform customers about new products. Also, many companies monitor the blogosphere (and Twittersphere), looking for complaints and responding with offers to help dissatisfied customers.
Business
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