The effectiveness of the market data approach is limited most by which of the following factors?
A. The difference in the comparable properties
B. Economic conditions that rapidly change
C. The financing terms of comparable properties
D. Types of properties that are regularly sold.
Answer: B. Economic conditions that rapidly change
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Briefly describe the various types of information about customers that could be found in the marketing situation section of a marketing plan
What will be an ideal response?
Which of the following is a reason why firms often overpay for the assets of an acquired firm?
A. Studies supporting the rise of failed companies post acquisitions B. Evidence of high management turnover post acquisitions C. The success rate of acquisitions exceeding that of failures D. Interest of more than one party in acquiring a particular firm E. Inevitable clash between cultures of acquiring and acquired firms