Briefly describe the various types of information about customers that could be found in the marketing situation section of a marketing plan
What will be an ideal response?
The marketing situation section of a marketing plan involves an assessment of the company's customers. This may include a profile of the "typical" customer based on factors such as geographics, demographics, psychographics, and behaviors. The section may also split the company's customers into different segments grouped by shared characteristics.
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Which term refers to software that an attacker can use to compromise a system?
A. patch B. vulnerability C. virtualization D. exploit
Which of the following is true of businesses with a narrow market vision?
A) Their view of market demand enables them to recognize emerging market opportunities. B) Their view of market demand enables them to achieve maximum market potential. C) They have the ability to see unserved needs that no one is addressing. D) They do not see beyond the articulated needs of served customers. E) They include all potential substitute products.