Business to business advertising is different because
a. It is usually a waste of money because purchasing agents all read the same trade magazines
b. Most business products are not sold retail but directly to buyers
c. Should avoid including television, outdoor, radio and other media usually associated with consumer advertising
d. Is always more expensive since there are fewer ways to communicate within each industry
b. Most business products are not sold retail but directly to buyers
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When you know that your audience already agrees with you, you should use the persuasive strategy of
A) conversion. B) strengthening commitment. C) refutation. D) weakening commitment. E) ingratiation.
Areas of incorrect detail reproduction in a digital image caused by sensor chip misreadings or the inability of the camera to process visual information due to problems in exposure.
A. Noise B. Chippers C. Pixies D. Depth of field