When you know that your audience already agrees with you, you should use the persuasive strategy of

A) conversion.
B) strengthening commitment.
C) refutation.
D) weakening commitment.
E) ingratiation.

B

Communication & Mass Media

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Scarlett Rasmussen, the MD of Linc Corp, was the chief guest on a British talk show. She spoke about her professional journey, her ambitions, and her career goals

She also elaborated on her association with Linc Corp, and what sets the company apart from its competitors. Just as planned, the show ended on a positive note. How did the talk show benefit Linc Corp? a) The audience can directly see and hear the guest's ideas and perceptions without anyone's influence. b) The audience is entertained by the guest's speech as there is an editor's interference who decides what is newsworthy. c) The audience can learn the language by listening to the speech as an editor's edits the content in a standard way. d) The audience can get a chance to raise controversial issues by listening to the guest's speech.

Communication & Mass Media

The "return of the reader" in reader-oriented criticism is in part a return to

a. historically framed sociology of literature. b. genre criticism. c. thinking about literature as a rhetorical communication act. d. Both a and b. e. Both a and c.

Communication & Mass Media