Sophie tells Nick about a great new restaurant. Sophie is practicing ________

A) word-of-mouth communication
B) social advertising
C) group advertising
D) viral advertising

A

Business

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Local autonomy means that data are not accessible from remote sites

Indicate whether the statement is true or false

Business

John Deere, the farm equipment company, directs its advertising toward farmers. This is an example of ________ advertising

A) non-profit B) business-to-business C) retail D) interactive E) institutional

Business