John Deere, the farm equipment company, directs its advertising toward farmers. This is an example of ________ advertising
A) non-profit
B) business-to-business
C) retail
D) interactive
E) institutional
B
Explanation: B) Business-to-business (B2B) advertising is directed to other businesses rather than to consumers. Farmers run businesses, their farms, which must make a profit in order to survive. Therefore when John Deere, the farm equipment company, directs the advertising of its products toward farmers it is engaging in B2B advertising.
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A bond is issued at premium ________
A) when a bond's stated interest rate is equal to the market interest rate B) when a bond's stated interest rate is less than the effective interest rate C) when a bond's stated interest rate is less than the market interest rate D) when a bond's stated interest rate is higher than the market interest rate
Which of the following is a financial derivative that derives value from specific insurable losses or from an index of values?
A) commodity futures contract B) corporate bond C) catastrophe bond D) insurance option