A benefit to the use of a fully integrated vertical marketing system is _____
a. higher investment requirements
b. greater profitability due to franchising
c. greater control over production and marketing
d. increased sales due to less market penetration
Answer: c. greater control over production and marketing
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Which of the following is an advantage of joint ventures as a mode of entry into foreign markets?
A. The foreign firm benefits from a local partner's knowledge of the host country. B. The foreign firm can protect its technology from being appropriated by its local partner. C. There is less cause for friction and conflict between the foreign and local partners. D. It gives a firm tight control over subsidiaries, which enables it to realize experience curve or location economies. E. The foreign firm does not have to bear any development costs and risks associated with opening a foreign market.
The ________ is a measure of the decision makers optimism
Fill in the blank with correct word.