Refer to the figure. What is the expected completion time of activity A?

Java Jacket is a company that designs and prints ads on the paper sleeves that go around hot coffee cups sold in coffee shops. To find clients to advertise on the sleeves, the company sent a representative to companies such as Warner Brothers, eBay.com, and The Wall Street Journal to tell them how their ads on sleeves would give them inexpensive exposure to a large number of potential customers. How can Java Jacket's activities best be described?

a. as mass communication b. as personal selling c. as public relations d. as implicit communication

Which statement is correct concerning the effect on subsequent questions?

A) As a rule of thumb, general questions should precede specific questions to prevent specific questions from biasing responses to general questions. B) The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view. C) The inverted funnel approach is particularly useful when information has to be obtained about respondents' general choice behavior and their evaluations of specific products. D) All are correct.