Which statement is correct concerning the effect on subsequent questions?
A) As a rule of thumb, general questions should precede specific questions to prevent specific questions from biasing responses to general questions.
B) The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view.
C) The inverted funnel approach is particularly useful when information has to be obtained about respondents' general choice behavior and their evaluations of specific products.
D) All are correct.
D
You might also like to view...
The objective function of the assignment method in business settings always seeks to maximize revenue, profit, or another organizational metric
a. True b. False
Regression is always a superior forecasting method to exponential smoothing, so regression should be used whenever the appropriate software is available
Indicate whether the statement is true or false