In an assignment of a mortgage by a lender, the mortgage would pay the:

Which of the following statements is true of sales promotions?

a. Public relations cannot effectively be used with sales promotions. b. Sales promotion is a type of direct marketing. c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons. d. Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands.

Which of the following best describes the role of the MPR professional in regards to source filing?

A) providing journalists with access to original documentation B) writing press releases and articles for the general news media C) arranging meetings between the PR staff and other departments D) e-mailing connectors about important developments within the firm E) matching the knowledge of a firm's experts with interested connectors