Which of the following statements is true of sales promotions?
a. Public relations cannot effectively be used with sales promotions.
b. Sales promotion is a type of direct marketing.
c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons.
d. Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands.
ANSWER: d
Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands. Sales promotion is generally a short-run tool used to stimulate immediate increases in demand.
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