_______________: Seeking Value

A company introduced the Funday film to compete with lower-priced brands, but it found many of its regular customers buying Funday instead of the company's usual, higher-priced film. The company experienced ________

A) a brand contraction B) counterfeiting C) brand protection D) cannibalization E) a brand alliance

When receivers of communication process the information based on their needs, motivations, experience, background, and other personal characteristics, they are engaging in ________

A) communication apprehension B) deliberative processing C) selective perception D) controlled processing E) filtering