As your textbook explains, a speaker's frame of reference is usually the same as that of his or her listeners.

Answer the following statement true (T) or false (F)

False

Communication & Mass Media

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The key to a successful radio talk show is having

a. identifiable personalities. b. interviews with celebrities. c. good calls from listeners. d. a current controversy.

Communication & Mass Media

Company X is experiencing a major crisis, and its PR team is measuring the number of tweets per second about the situation. Which digital factor is being measured?

a. variety b. volume c. velocity d. veracity

Communication & Mass Media