Company X is experiencing a major crisis, and its PR team is measuring the number of tweets per second about the situation. Which digital factor is being measured?

Conrado's office was moved from the second floor to the fourth floor following his promotion. The is an example of

A) a renewal rite. B) a rite of passage. C) a rite of promotion. D) an enhancement rite. E) a rite of integration.

Which of the following is defined as an “invented mark” or a made-up word?

a. arbitrary mark b. fanciful mark c. suggestive mark d. descriptive mark