A ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service

Which of the following is a short-run objective of customer promotion?

A) awareness enhancement B) image enhancement C) induce retailers to display the brand D) increased purchase by current customers

Which of the following is NOT one of the ways direct exporting happens?

A) overseas sales branch or subsidiary B) domestic-based export agents C) domestic-based export division D) traveling export sales representatives E) foreign-based distributors or agents