Which of the following is a short-run objective of customer promotion?
A) awareness enhancement
B) image enhancement
C) induce retailers to display the brand
D) increased purchase by current customers
D
Business
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Which of the following involves analyzing very specific customer complaints?
A) SERVQUAL B) total quality management (TQM) C) gap analysis D) the critical incident technique E) servicescape
Business
A square on a data-flow diagram represents a sink or a:
A) data flow. B) data store. C) process. D) predecessor. E) source.
Business