Which of the following mediums is considered interactive?
A) reading books B) thumbing through magazines
C) watching television D) instant messaging
D
Communication & Mass Media
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Mahalia is a pop star with a large Twitter following. While she knows her fans like reading what she posts, she can’t be certain that everyone will enjoy her posts or not be offended by them because she doesn’t know them personally. This lack of knowledge on Mahalia’s part is an example ofthe phenomenon known as _____.
a. collapsing contexts b. social presence c. media richness d. spreadability
Communication & Mass Media
The process of analytic coding can be best described as
a. iterative b. comparative c. descriptive d. all of the above
Communication & Mass Media