Mahalia is a pop star with a large Twitter following. While she knows her fans like reading what she posts, she can’t be certain that everyone will enjoy her posts or not be offended by them because she doesn’t know them personally. This lack of knowledge on Mahalia’s part is an example ofthe phenomenon known as _____.

a. collapsing contexts
b. social presence
c. media richness
d. spreadability

Answer: a

Communication & Mass Media

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In the sales department at XYZ Corporation, all information must go through the sales manager. Salespeople do not communicate with one another. Which communication network does the sales department illustrate?

A) triangle B) circle C) wheel D) chain

Communication & Mass Media

Aaron likes to play video games where he can build something, like an amusement park, a city, or an empire. To which niche audience of game players does Aaron belong?

a. Achievers b. Builders c. Constructors d. Rulers

Communication & Mass Media