In an adapted marketing mix, the company ________
A) ensures that uniform practices are adopted across countries
B) focuses more on brand image than consumer preferences
C) ignores differences in the legal environment
D) ensures the lowest cost marketing program is adopted
E) tailors the marketing programs to each target market
E
Business
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Any innovation opportunity that generates a positive financial return is worth pursuing because it adds to the companies net worth
Indicate whether the statement is true or false
Business
Whereas ________ focus on which variables affect motivation, ________ focus on how the variables affect motivation
A) content theories; process theories B) process theories; content theories C) equity theories; expectancy theories D) goal-setting theories; reinforcement theories
Business