Rank the four steps of the control process:

Cuisine Royale, a restaurant chain, has introduced many Asian and Mexican dishes in the menu. This was done because the top management had recognized that the number of their customers from minority groups was increasing

This scenario illustrates how _____ factors influence marketing decisions. a. environmental b. demographic c. legal d. ethical

The marketers of Corona beer achieved great success in the U.S. market by:

A) retaining the bottle design originally used in Mexico. B) hiring Hispanic movie stars as endorsers. C) distributing Corona in returnable bottles. D) changing the brewing recipe to conform to American palates. E) having the label in Spanish.