Cuisine Royale, a restaurant chain, has introduced many Asian and Mexican dishes in the menu. This was done because the top management had recognized that the number of their customers from minority groups was increasing
This scenario illustrates how _____ factors influence marketing decisions.
a. environmental
b. demographic
c. legal
d. ethical
ANSWER: b
This scenario illustrates how demographic factors influence marketing decisions. Demography is the study of people's vital statistics, such as age, race and ethnicity, and location. Demographics are significant because the basis for any market is people.
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Amazing Bread begins selling its bread at a loss by cutting its price by more than one-half in an attempt to gain a considerable market share over its competitors. Once its competitors are out of the picture, Amazing Bread raises the price of its bread by 300%. This type of action is known as:
a. predatory pricing. b. restraint of trade. c. monopoly. d. price discrimination.
On June 30, Year 1, Cashews, Inc., issued $200,000 worth of 8% bonds at 100.000. Interest will be paid annually on June 30. For each item listed below, select the correct dollar amount and December 31 Year 1 financial statement for each line item. What is interest expense?
A. 16,000; Balance Sheet B. (16,000); Income Statement C. (8,000); Income Statement D. 8,000; Balance Sheet E. 200,000; Balance Sheet F. (16,000); Statement of Cash Flows G. 0; Statement of Cash Flows