What type of promotional effort would a marketer likely use for a product in the decline phase?
What will be an ideal response?
Because sales drop off, a marketer would be likely to drastically reduce spending on the promotion mix and focus on individualized ways to communicate with the small group of loyal users of the product.
Business
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Factors that impact international advertising in almost every market are media availability, cost, coverage, and appropriateness of the media.
a. true b. false
Business
Which of the following variables is included in the set of non-negativity constraints of a goal programming model?
a. Functional variables b. Deviational variables c. Both a and b d. Neither a nor b
Business