List five ways to strengthen your logical arguments
a. Clarify your concept
b. Avoid non-sequitur arguments
c. Present your data and analysis transparently, don't hide anything
d. Make sure you're dealing with the same concepts, not some variations.
e. Avoid tautologies
f. Base your conclusions on your data and analysis, not on your preferences
g. Press yourself to uncover and deal with your underlying biases
h. Find allies who agree with your analysis
i. Crosscheck your analysis and conclusions with informed others who can critique
I
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Which of the following is NOT a basic form of health insurance coverage?
A) Disability income B) Accident-only C) Limited-pay health D) Medical expense
Regarding "marketing research" and "marketing information systems":
A. marketing information systems gather, access, and analyze data from intracompany sources, while marketing research handles all external sources. B. both tend to focus on nonrecurring information needs. C. marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality D. most firms have gone "too far" trying to apply modern decision-making techniques. E. None of the above is true.