Regarding "marketing research" and "marketing information systems":
A. marketing information systems gather, access, and analyze data from intracompany sources, while marketing research handles all external sources.
B. both tend to focus on nonrecurring information needs.
C. marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality
D. most firms have gone "too far" trying to apply modern decision-making techniques.
E. None of the above is true.
Answer: E. None of the above is true.
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Organizations can be classified into five major structures. Identify and define these structures
What will be an ideal response?
"Major medical" coverage
A) is also known as first dollar coverage. B) provides for insurance protection beyond basic health care coverage. C) pays out only in the event of a catastrophic illness. D) covers only hospital-related expenses.