What type of data structure allows us to organizemulti-dimensional information from a data warehouse so that it can be viewed using different data abstractions (or projections)?

The level of relationship marketing that is least likely to be effective in the long term because its advantage is easily imitated by other firms is based on which of the following?

a. pricing incentives b. structural bonds c. personal communications d. service delivery heuristics

A retailer needs to be careful that short-run tactical decisions are not made at the expense of long-run strategy

Indicate whether the statement is true or false