Most businesses raise money by selling their securities in a ________

Which of the following is an example of trade promotion?

A) manufacturers offering regular value-for-money deals to attract thrifty and value-conscious customers B) salespeople engaging in door-to-door selling activities C) manufacturers offering free merchandise to resellers who feature a certain flavor or size D) advertisers claiming that a certain product is the best in the market E) marketers selling specialty products to a small segment of customers with unique preferences

When is the proper time to use research in a public relations campaign?

A. In the beginning, before taking any action B. In the middle, to test messages and actions and to track progress C. At the end, to evaluate the campaign's effectiveness D. All of the above E. None of the above