Which of the following is an example of trade promotion?
A) manufacturers offering regular value-for-money deals to attract thrifty and value-conscious customers
B) salespeople engaging in door-to-door selling activities
C) manufacturers offering free merchandise to resellers who feature a certain flavor or size
D) advertisers claiming that a certain product is the best in the market
E) marketers selling specialty products to a small segment of customers with unique preferences
C
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Refer to Table 6-1. Using a three-month moving average, the forecast sales for periods 5 and 7
are approximately A) 383 and 418. B) 383 and 448. C) 418 and 448. D) 418 and 473. E) 448 and 473.
Incremental technology innovation involves small improvement to existing technologies
Indicate whether the statement is true or false