One common form of Internet fraud is phishing, a type of identity theft that uses deceptive e-mails and fraudulent online sites to fool users into divulging personal data

To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women

These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example? A) geocoding B) geodemography C) the hierarchy of needs D) projective techniques E) ethnography

If necessary, an organization's community relations can succeed even without the support of top management

Indicate whether the statement is true or false