To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women
These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example?
A) geocoding
B) geodemography
C) the hierarchy of needs
D) projective techniques
E) ethnography
B
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When the first ________ diagram is made, inputs and outputs are specified and these remain constant throughout all of the following diagrams
A) concept B) user interface C) design D) context
Which of the following steps in the configuration process of a SqlDataSource server control
specifies the data that will be brought into the application? A) Connecting to a database B) Saving the connection to a file C) Configuring the select statement D) Choosing the data provider