The integration stage of persuasion emphasizes the importance of reconciling persuasive messages with the previous beliefs and values of audience members

Ashley's campaign was unsuccessful because she did not assess the audience's needs and perceptions accurately. In addition, she did not gather enough information or properly examine the audience's preferences

Which skill, required to pursue a career in public relations, does Ashley lack? a) Research ability b) Writing skill c) Planning expertise d) Problem-solving ability

All of the following have been associated with disconfirming communication EXCEPT

a. valuing the emotions of others. b. failing to validate others. c. ignoring people. d. not acknowledging another's feelings. e. refusing to accept opinions from others.