When creating a market-potential indicator for an emerging market, an estimate of the wealth or buying power of a market can be formed by examining the ________

According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?

a. The fastest feedback occurs with personal selling. b. The mode of communication for sales promotion is usually direct and personal. c. A large audience is best reached with personal selling. d. Control over message content is greatest when public relations is used.

What is the syncretic stewardship model of CSR?

A. A belief in harmonizing all channel partners to focus on the CSR initiative. B. A small, privately-held company focused on social entrepreneurship. C. A combination of base-of-the-pyramid market and environmental CSR strategies. D. CSR that is focused on stewardship of the environment and conservation initiatives. E. An approach to CSR that recognizes interdependencies, contradictions, and paradoxes in a company's business decisions.