Which of the following questions would be most important for Maximus managers to consider in determining the best entry strategy for the automaker?
A) What other firms have partnered with family conglomerates?
B) How often do Indians use their cars and for what purpose?
C) What type of automobile should Maximus manufacture in India?
D) How would Maximus benefit from partnering with a family conglomerate?
D
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Which distinctive competency must an entrepreneur identify when attempting to enter a market segment that is not currently being exploited?
A) The ability to identify new markets B) The ability to identify niche markets C) The ability to differentiate themselves from others in the market D) The ability to gauge prices to get the highest return without driving away customers E) The ability to move quickly to take advantage of new opportunities
As small companies achieve success, they inevitably move toward more ________ marketing. They adopt more-developed marketing tools and adhere to them closely
A) ambush B) formulated C) entrepreneurial D) intrepreneurial E) multi-level